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View Article9 Things You Didn’t Know About Email Marketing
Is email marketing dead? We don’t think so, and we rounded up a few interesting facts to demonstrate why. The data covers a range of topics, such as trends, threats, best practices, and so on. 1....
View Article5 Essential Parts of a B2B Social Media Plan
Social media for B2B marketing is similar to its B2C counterpart in some ways. But in other ways, it’s very different. If you want to connect with the executives in your target market, here are the...
View ArticleThe Easiest Guide to Social Media Analytics You’ll Ever Read
Social media Analytics: just one more thing you have to take the time to learn, right? It’s really not so hard for social media, and understanding social media analytics is key for measuring ROI....
View ArticleBaton Rouge Marketing Agencies Aren’t Using Inbound Marketing — and It’s...
When it comes to marketing themselves, most advertising and marketing agencies stick to what they know — and that often leaves out content marketing or inbound marketing here in Baton Rouge. In my home...
View ArticleWhen and How to Write a Trend-Watcher White Paper
The “trend-watcher” is a white paper that describes a set of changes affecting a particular industry or profession. Broadbean Technology’s “5 Hot Trends in Recruiting Technology” white paper is a good...
View ArticleAre LinkedIn Groups Worth Your Time?
A bad LinkedIn group is like a Twitter feed full of people you haven’t chosen to follow. And last time I surveyed, about 90 percent of the 30-odd B2B content marketing groups were chock-full of blog...
View ArticleA Quick Guide to White Paper Promotion
A bad LinkedIn group is like a Twitter feed full of people you haven’t chosen to follow. And last time I surveyed, about 90 percent of the 30-odd B2B content marketing groups were chock-full of blog...
View ArticleWhy Content Creators Need to Get on Google+ Right Now
Content creators may lose their visibility unless they start building their Google Author Rank, especially through Google+. Google Authorship is a service provided by Google that credits an author for...
View Article4 Content Marketing Trends You Can’t Ignore
If content marketers don’t stay ahead of upcoming trends, they might run into trouble. There are some tech advances and Google updates on the horizon that may throw the industry for a loop. Keep...
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